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Your Privacy Rights

The Macerich Company 
Privacy Policy


Thank you for visiting our website ("Site").  This Privacy Policy applies to the websites, including the Site, that are sponsored by The Macerich Company, its affiliates and subsidiaries (collectively "Macerich" or the "Company).

Macerich is committed to treating the personal and corporate information of visitors to the Site, guests, customers, and vendors with respect and sensitivity.  By continuing to use our Site, you accept the terms of this Privacy Policy and our Terms of Use.

This Privacy Policy (together with our Terms of Use and any other policies referenced) identifies how we will collect and process any personally identifiable information, such as your name, email address, physical address and other information that we collect from you, or that you provide to us.

If you are a resident of the European Economic Area (“EEA”), this Privacy Policy also outlines additional policies applicable to our collection and processing of your personal information.  

As our services evolve and we perceive the need or desirability of using your personal data collected in other ways, we may from time to time amend this Privacy Policy.  The effective date appears at the end of this Privacy Policy.  We encourage you to check our Site frequently to review the current Privacy Policy in effect and any changes that may have been made to it.  

1. What Personal Data does the Company collect?  

We collect personal information that you enter on our Site or otherwise volunteer to us when you contact us.  You can choose not to provide certain information, but then you might not be able to take advantage of some of our features. 

For purposes of this Policy, “Personal Data” means information (whether stored electronically or in paper based filing systems) relating to a living individual who can be identified from that data (or from that data and other information in our possession).  

Macerich collects only that Personal Data that is relevant for the purposes for which the data is requested.  You can visit our Site without telling us who you are or revealing any Personal Data.  

Information You Give Us

But in some circumstances we may ask you for and you may submit Personal Data, which may include information you give us when you contact us through our Site, or by corresponding with us by phone, e-mail, or otherwise.  We may collect Personal Data including contact information, such as name, address, email, and phone, and any other information that you may provide us.

Information We Collect About You

When you visit our Site, our web server automatically collects and stores the following information:

• Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, referring website address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

• Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), pages on our Site you viewed; page response times, download errors, duration of page visits, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.

This information helps us improve our Site and facilitates your online experience when accessing our Site. 

Information We Receive from other Sources 

We also receive information about you from third parties who operate other Sites or services we use to provide our products and services to you.   We work closely with third parties, including, for example, business partners, promoters, affiliates, and sub-contractors in technical, payment and delivery services, advertising networks, marketing analytics providers, promotions, and search information providers.  

Cookies 

When you use our Site, we may collect information by automated means, such as through using technologies like cookies, web server logs, web beacons, and JavaScript.  For additional information regarding cookies and other ways we collect information automatically, link to our Cookie Policy.  By visiting our Site you explicitly agree to our collection and use of this data.  

2. How does the Company use Personal Data?

Information you give to us  

We will use this information:  

• to provide you with the information, products, and services that you request from us;

• to carry out our obligations arising from any contracts entered into between you and us, or between you and our promoters, affiliates, or distributors;  

• to contact you in the future to provide you with information about other goods and services we offer, or that are offered by our affiliates or third party vendors;

• to contact you in the future with newsletters and email correspondence on behalf of Macerich, our affiliates and our third party vendors;

• to notify you about changes to our service;

• to comply with applicable laws and regulations;

• to allow you to participate in our sweepstakes, contests and promotions;

• to perform data analyses (including anonymization and aggregation of Personal Data);
Information We Collect about You. We will use this information:

• to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes;

• to improve our site to ensure that content is presented in the most effective manner for you and for your computer;

• as part of our efforts to keep our site safe and secure.
Information we receive from other sources. 

We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

3. Do we share your Personal Data with any Third Parties?

We do not sell your Personal Data to any third parties.  We partner with third parties to provide some of the services and products available on our Site and at our events.  We sometimes disclose your Personal Data to those third parties, and they sometimes collect your Personal Data in the first instance and provide it to us.  All such third parties use your Personal Data only on behalf of Macerich and under the instructions of Macerich on how your information may be used and processed.  Macerich and our partners will use your Personal Data for limited purposes as specified in this Policy.  Macerich takes reasonable steps to ensure these third parties use your Personal Data only for the purposes for which they have been engaged by Macerich and that they agree to provide protections for your Personal Data that are no less protective than those set out in this Policy. 

We may also disclose your personal information to third parties in the following circumstances:

• If we sell or buy any business or assets, in which case we will disclose your Personal Data to the prospective seller or buyer of such business or assets as part of the purchase, transfer, or sale of services or assets; 

• If we sell all or substantially all of our assets to a third party, in which case personal information about our customers will be one of the transferred assets;

• If we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation, or any lawful request by public authorities (including to meet national security or law enforcement requirements), or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us, our customers, or others.

Whenever we share information with third parties, we will take steps to ensure that the third parties put in place adequate measures to safeguard your Personal Data, and they will be required to use any Personal Data for only the intended purpose for which it was shared. 

4. How we store your Personal Data.

Macerich uses reasonable and appropriate measures to protect your Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into due account the risks involved in the processing undertaken and the nature of the Personal Data we collect.

We will keep your personal data for as long as we need it, or as otherwise prescribed by law, for the purposes set out above.  This period will vary depending on your interactions with us.  We may also keep a record of correspondence with you (for example if you have made a complaint about us or our services) for as long as is necessary to protect us from a legal claim.  

You may unsubscribe from any of our online e-mail updates and marketing by following the unsubscribe instructions in the body of any e-mail message we have sent to you.  We will take commercially reasonable steps to implement your unsubscribe requests promptly, but you may still receive promotional information form us by mail for up to 60 days, and up to 10 days for e-mail.  You may also continue to receive information from those third parties to whom we have previously disclosed your Personal Data.  

Please note that when you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

5. Access to Other Websites

Our Site may include links to and from other websites of our partner networks and affiliates.   If you follow a link to any of these websites, please note that these websites are not covered by this Privacy Policy.  We are not responsible for the privacy practices of any third parties or the content of linked sites although we do encourage you to read the applicable privacy policies and terms and conditions of such parties or websites.  This Privacy Policy only applies to how Macerich deals with your Personal Data, and it does not apply to any other company or any other company’s websites even if you access them via our Site.  Please check those websites’ policies before you submit any Personal Data to them.

6. Protecting Children’s Privacy

We are strongly committed to protecting the safety and privacy of children who visit our Site.  Protecting children is important to Macerich. The Site is not intended for use by children under 13 years of age, and we do not knowingly collect Personal Information from such children. By using the Site, you represent that you are at least 13 years of age.  

If you are a parent or guardian who believes we have inadvertently collected your child’s Personal Information, you may contact us to request the removal of such child’s Personal Information from our database at any time by e-mailing us at DataCustSvc@macerich.com or contacting the customer service facility and/or mall office at the applicable center directly. Please note, however, that Personal Information inadvertently collected about a child may remain in back-up storage for some period of time after a request for deletion of that child’s account. This may be the case even though no information about that account remains in our active user databases.

7. Information collected at Macerich Mall Properties

Wi-Fi Services.

Macerich may use mobile technology to locate customers in Macerich’s mall properties to improve your shopping experience and to assist our merchants in providing services to you. Among the technologies we use are locational beacons that transmit a signal to mobile device with a mobile application. If you use one of the Wi-Fi networks in our malls, we will collect personal information from you in order to log you on to the network, including your email address. We may also collect information about your use of the Wi-Fi, such as the web pages you visit, your MAC or IP address, and your location while using the Wi-Fi.  You can choose to opt out of this service at any time, but if you do, you will not have access to our Wi-Fi networks.

Video Recording


Macerich also places video cameras throughout certain Macerich mall properties.  Macerich uses these cameras to photograph shoppers and analyze the photographs to determine traffic patterns within our malls and to assess demographic data, which may include age and gender.  We use this information to optimize shopping experiences at our properties, and for marketing, strategic and security purposes.  Due to the nature of such technology, you are unable to opt out of being photographed or videotaped while on any Macerich mall property.

Location Information

We also employ in some Macerich malls other mobile data technology to track how shoppers travel through our malls, assess the duration of time they are on our property, count the total numbers of shoppers by hour, by entrance and other zones within the property, and detect whether the shopper is a repeat visitor and the frequency of his or her visits.  These technologies use signals broadcast from a smartphone or other mobile device and the unique number assigned to such device when it was manufactured (known as a “MAC address”), together with the time, signal strength and location of the observing sensor.  This may be accomplished using Wi-Fi access points from any guest Wi-Fi we may offer at the property, regardless of whether you use such Wi-Fi, and/or via Wi-Fi sensors provided by a Macerich service provider.  None of this information constitutes Personal Information.  We use such information for marketing, strategic and security purposes. 

To avoid any collection of data by means of such mobile device detection technology, you (i) should ensure all mobile devices you may be carrying are fully powered off at all times while on our property AND (ii) opt not to use any guest Wi-Fi service we may make available at the property. 

License Plate Recording

At certain of our mall properties, Macerich photographs and records license plate numbers of shoppers who use our parking facilities.  Macerich collects that information to assist drivers in locating their automobiles; to monitor available space in parking structures; and in certain locations, to facilitate automatic or cashless parking charges.  

Merchant Activities

Macerich does not regulate how merchants with locations in a Macerich mall might collect or use your Personal Information.  For information concerning how a merchant might collect or use your Personal Information, please contact the merchant directly.

8. Your Responsibility

Although we will protect your privacy on the Site as described in this Policy, you should keep in mind that if you voluntarily disclose Personal Information online, that information may be accessible to others. This is also true if anyone else has access to your personal computer, such as an employer or family member. Additionally, this Policy is incorporated into Macerich’s Terms of Use by reference. It is your responsibility to adhere to the requirements of the Terms of Use upon any use of the Site.

9. Sweepstakes and Promotions

Macerich sometimes offers sweepstakes, contests or other promotions, as well as rewards programs and text messaging programs (collectively, “Promotions”).  These can be offered through the Site, at mall properties or by other means.  In each case, the Promotions will be governed by a separate set of rules or terms and conditions that, in addition to describing the Promotion, may have eligibility requirements, restrictions, terms and conditions governing the Promotion, use of submissions you make, and disclosures about how your Personal Information may be used. It is your responsibility to read such rules or terms and conditions to determine whether or not you are eligible and want to participate, register and/or enter, according to each Promotion’s rules or terms and conditions. By participating in any Promotion, you will become subject to those official rules or terms and conditions, and you agree to comply with and abide by such rules or terms and conditions, and the decisions of the sponsor(s) identified therein, if applicable, which shall be final and binding in all respects.

10. Additional Policies In Compliance with the EEA Privacy Laws

In addition to the other policies described in this Privacy Policy, residents of the European Union or the EEA are afforded the following additional rights and protections as required by the General Data Privacy Regulation (“GDPR”).  The additional rights and protections set forth in this section of this Policy apply only to residents of the European Union or the EEA.   

10.1 GDPR Definitions

The following additional definitions apply to this Section of the Privacy Policy:

“Controller” means the Company which is the organization that determines the purposes for which, and the manner in which, any Personal Data is Processed and used in its business.

“Processor” means any Person Processing Personal Data.

“Person” means a natural person, corporation, association, organization, partnership, or other legal entity.

“Processing” is any activity that involves use of the Personal Data. It includes, without limitation, obtaining, recording or holding the Personal Data, or carrying out any operation or set of operations on the Personal Data including organizing, amending, retrieving, using, disclosing, erasing or destroying it. Processing also includes transferring Personal Data to third parties.

10.2 The legal basis for processing your Personal Data

In order to comply with the GDPR, we are required to set out the legal basis for the processing of your Personal Data.  In accordance with the purposes for which we collect and use your Personal Data, as set out above, the legal basis for processing your Personal Data will typically be one of the following: 

• our own legitimate business interests, or the legitimate business interests of our third party partners, promoters, affiliates, distributors, suppliers, vendors, and subcontractors, such as, for example, providing direct marketing to our customers of our products and services that we think would be of interest, permitting prospective employees to search and apply for job opportunities, handling inquiries from our promoters, affiliates, distributors, vendors, and customers, or other instances where we have carried out a legitimate interests assessment and have established an existing legitimate interest;

• the performance of a contract that we have in place with you;

• your consent, where appropriate; or 

• compliance with our legal obligations, including to meet national security or law enforcement requirements. 

10.3 Where we store your Personal Data

The data that we collect from you is stored on our servers or on servers provided by cloud service providers, such as Amazon Web Services.  If you are a resident of the EEA, your Personal Data may be transferred within or outside the EEA to areas where privacy laws may be less strict than in the EEA (for such transfers of your Personal Data to our systems in the United States, we comply with the US-EU Privacy Shield Framework and Swiss-US Privacy Shield Framework as set forth here).  By submitting your Personal Data, you agree to this transfer, storing, and  processing.  We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.  

The  transmission of information via the Internet is not completely secure. Although we take reasonable efforts to protect your Personal Data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.  Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

10.4 Addendum to how long we store your Personal Data


In some cases, there is a legal requirement to keep Personal Data for a minimum period of time.  Except in those circumstances, we do not keep your Personal Data for any longer than is necessary for the purposes for which the Personal Data was collected or for which it is to be further processed.

10.5 Your rights with respect to your Personal Data

Subject to certain exceptions, you have the following rights with respect to your Personal Data:

• To receive or access a copy of the Personal Data that we hold about you;

• To request that any inaccurate or incomplete Personal Data be corrected or supplemented;

• To have your Personal Data erased, unless we have a legitimate reason to retain the Personal Data (such as if we are required to do so for legal reasons); and

• To ask us not to process your Personal Data for a particular purpose, including for marketing.

All of these rights are subject to certain conditions and exemptions.  For example, Macerich will not be obligated to erase your Personal Data if we need to retain it to protect ourselves in the event of a legal claim.

To exercise any of these rights,  please submit a written request to us using the contact information set forth below. The Company reserves the right to charge a fee in dealing with such a request as permitted by applicable law and regulations.  You may also opt out of receiving additional marketing information by using the unsubscribe feature in any marketing email we send you.  

11. Conditions of Use and Changes to our Privacy Policy 

If you choose to visit our Site and attend our events, your visit and any dispute over privacy is subject to this Notice and our Terms of Use, including limitations on damages, resolution of disputes, and application of the law of the State of California.  If you have any concern about our privacy practices, please contact us with a thorough description, and we will try to resolve it.  As our business changes, our Privacy Policy and Terms of Use may change also. We may e-mail periodic reminders of our notices and conditions, but you should check our Site frequently to see recent changes.  Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. 

12. Your California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship certain information with respect to the types of Personal Information the business shares with third parties for those third parties’ direct marketing purposes and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To exercise your rights, you may make one such request each year by e-mailing us at DataCustSvc@macerich.com. You may also read a description of our information disclosure practices in the foregoing provisions of this Privacy Policy.

13. Contacting us


This Site is owned and operated by Macerich.  If you have any questions or suggestions with respect to this Privacy Policy or our privacy practices, please e-mail us at DataCustSvc@macerich.com, or you can contact us by mail at: 

The Macerich Company
401 Wilshire Blvd., Suite 700
Santa Monica, CA 90401
Attn: Legal Department

Updated August 21, 2018

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