Bringing the celebration to our fans nationwide, the Häagen-Dazs brand is dressing up its most iconic
flavors in special edition 60th Birthday packaging. Each carton features a Snapcode that consumers can scan using the Snapchat app to enter a virtual, life-sized ice cream container, bringing an interactive and engaging ice cream experience to life. Consumers can then click a link that will take them to an entry form for a chance to win daily birthday prizes including wireless headphones, smart watches,
subscriptions to streaming services, gift cards, grocery delivery, free ice cream and more. Look for
special edition packaging of Vanilla, Coffee, Chocolate, Strawberry (14 oz.) and Vanilla Chocolate Milk
Almond Bars (3 ct.) available at retailers nationwide now for a limited time.
“We are looking forward to celebrating our 60th Birthday with our loyal guests all summer long,” said
Adam Hanson, The Häagen-Dazs Shoppe Company, Inc. President and General Manager. “And, it’s not a birthday without cake! Guests can join in the celebration with the Häagen-Dazs Shops exclusive Birthday Cake ice cream available in a cup, cone, take home pint or premium Birthday Cake Dazzler® Sundae.”
- Birthday Cake Ice Cream: a truly celebratory flavor featuring vanilla cake batter ice cream, classic yellow cake pieces with a chocolaty brownie batter frosting swirl and rainbow birthday sprinkles. Scooped exclusively at Häagen-Dazs Shops.
- Birthday Cake Dazzler Sundae: Birthday Cake ice cream layered with hot fudge and vanilla cookie pieces topped with whipped cream and rainbow birthday sprinkles. Served with toppings.
- Hand Packed Pint: featuring Limited Edition Birthday packaging!