HUGO BOSS Launched New Loyalty Program

BOSS XP — the next-generation loyalty experience — just launched in the U.S.

Join to unlock personalized rewards, exclusive experiences, and collectible digital tokens, all designed to elevate your shopping experience in-store and online.

Getting started is simple:

Create your HUGO BOSS account in-store or online.

Opt-in to receive marketing communications — without this, members won’t receive XP emails or enjoy many program benefits.

Download the HUGO BOSS App to access the full XP experience. Tokens can only be earned or redeemed through the app.

Enable push notifications in the app to receive updates on rewards, offers, and exclusive experiences.

Be among the first to experience the future of loyalty — BOSS XP is here.